AMVCA convenes for two days; a jury will select certain categories

The 10th edition of MultiChoice’s esteemed awards, which are organized by Africa Magic in collaboration with MultiChoice, the AMVCA, will take place on May 10 and 11, 2024.

Femi Odugbemi, a renowned director, producer, and academy director of the MultiChoice Talent Factory, was also introduced by the organizers as the chief judge of the awards.

The 10th AMVCA, according to Busola Tejumola, Executive Head of Content and Channels, MultiChoice, West Africa, is a celebration of ten years of creativity, ingenuity, and the sheer magic of African storytelling on screen.

The AMVCA has made a name for itself as the gold standard for excellence in the African cinema business, the speaker stated. This edition honors the legacy of an award that has advanced careers and encouraged the development of talent throughout the continent in addition to celebrating cinematic excellence.

Tejumola also disclosed that the chief judge and jury were overworked this year due to the large number of excellent entries they had to go through.

“We received entries from films and talents across Africa for this edition,” the speaker stated. We’ve started the shortlisting process and will soon begin the judging stages. We are altering the prize categories for this special edition. This means that the jury will now decide on the categories of “Best Actor,” “Best Actress,” and “Best Supporting Actor.” We are also thrilled to introduce Femi Odugbemi, renowned producer, director, and filmmaker, as the chief judge for the 10th AMVCA.

“We want Africa to join in this celebration in collaboration with our sponsors, Amstel, Pepsi, Promasidor, and Martell. The celebration kicks off on March 24 at 8 p.m. with the announcement of the final nominees in each category.